VISUAL MOODBOARDING

Very early in the project we used visual mood boards as a design technique to establish a style, theme, expression of the end product. The goal was to:

  • Create a common visual language
  • Translate ideas and concepts that can be difficult to explain only with words
  • Cut down on time spent revising work due to misunderstandings or miscommunication

Role: Design Lead
Responsibilities: Co-facilitator

Mood boarding_sophiadias

The collective collaboration with this exercise helped bring different and strongly opinionated team members on the same page. Everyone from developers to stakeholders were involved. 

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We started off with style boards as anchor points picking and choosing from it to create our own inspiration boards.

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An inspiration board usually does not have an apparent style in the beginning. It serves to gather ideas quickly from which to create an underlying style.

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Each team member then explain their inspiration boards which then get voted on to bring about the visual language we all agree on.